On your Google ad have some psychological or emotional trigger within your ad copy that grabs prospective patients by the eyeballs and pulls them to your website...
If you’re using Pay-Per-Click advertising to promote your plastic surgery marketing practice online or if you’re even thinking about using PPC then you need to read this article right away.
Why?
Because you can’t just buy the first spot anymore! There’s something called a quality score that Google uses. And if Google doesn’t like your ad or website, it will punish you by lowering the rank of your ad burying it so very few prospects will see it. Now, if you don’t write your Google Ads the right way, you can be spending thousands of dollars and not get one single new patient.
Why Most Google Ads Fail to Bring In New Patients
Imagine you are seated in a room, shoulder to shoulder with your fiercest competitors.
In the middle is a prospective patient for your plastic surgery practice.
This asks, "Why should I choose YOUR PRACTICE in 15 words or less?"
What would you say?
Would you waste any of the 15 words? Would you waste 3-6 of the words on saying your name once or TWICE???? Would you waste a few words on "Board Certified" or "Free Consultation" that everyone else offers?
Well, believe it or not, the scenario above is basically your Google ad. It’s a preliminary 15-word interview of you versus all of your competition. And, most people doing pay-per-click advertising online stumble by adding words that are a complete waste. People add words that do not make people want to click and visit their website. By not writing an effective Google ad, you can kiss tens of thousands of dollars in new patients goodbye.
How to Write an Effective Google Ad That Brings In New
Each word in your Google ad must earn its spot. If there’s not a strong persuasive element to every word you select, then you are wasting space and missing out on new patients. And, this includes inserting your name and the practice’s name within the ad. In fact, this is the pay-per-click advertising mistake that is committed everyday. People are obliviously taking up precious Google ad real estate.right- left lotion pumps Manufacturers--https://www.sprayerchina.net/product/lotion-pump/3-00-3-50ml-t/
If you’re using Pay-Per-Click advertising to promote your plastic surgery marketing practice online or if you’re even thinking about using PPC then you need to read this article right away.
Why?
Because you can’t just buy the first spot anymore! There’s something called a quality score that Google uses. And if Google doesn’t like your ad or website, it will punish you by lowering the rank of your ad burying it so very few prospects will see it. Now, if you don’t write your Google Ads the right way, you can be spending thousands of dollars and not get one single new patient.
Why Most Google Ads Fail to Bring In New Patients
Imagine you are seated in a room, shoulder to shoulder with your fiercest competitors.
In the middle is a prospective patient for your plastic surgery practice.
This asks, "Why should I choose YOUR PRACTICE in 15 words or less?"
What would you say?
Would you waste any of the 15 words? Would you waste 3-6 of the words on saying your name once or TWICE???? Would you waste a few words on "Board Certified" or "Free Consultation" that everyone else offers?
Well, believe it or not, the scenario above is basically your Google ad. It’s a preliminary 15-word interview of you versus all of your competition. And, most people doing pay-per-click advertising online stumble by adding words that are a complete waste. People add words that do not make people want to click and visit their website. By not writing an effective Google ad, you can kiss tens of thousands of dollars in new patients goodbye.
How to Write an Effective Google Ad That Brings In New
Each word in your Google ad must earn its spot. If there’s not a strong persuasive element to every word you select, then you are wasting space and missing out on new patients. And, this includes inserting your name and the practice’s name within the ad. In fact, this is the pay-per-click advertising mistake that is committed everyday. People are obliviously taking up precious Google ad real estate.right- left lotion pumps Manufacturers--https://www.sprayerchina.net/product/lotion-pump/3-00-3-50ml-t/
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